top of page

In-House Marketer vs. Agency: What Are the Differences?

Deciding between hiring an in-house marketer or partnering with a marketing agency is a significant decision for any business. Most businesses strive to get everything covered across their marketing and media suite with an in-house marketer, like a Marketing Coordinator; however, this can often present challenges, especially as it often impossible to find a person who can cover all areas while delivering a high standard.


Let’s explore the key differences between having an in-house marketer and having a robust agency partner like our team at Twisted Truth Media, a dedicated full-service media production and marketing agency. 


lllustration of icons representing marketing practices

An in-house marketing team typically requires multiple staff members, each specialising in different aspects of marketing. This setup often involves having separate photographers and videographers for visual content, as well as a dedicated graphic designer for branding and marketing materials. This can often be a stretch for budgets for a majority of small to medium-sized businesses, and can sometimes bear some inefficiencies. As well, in-house staff may excel in specific areas but often lack the comprehensive range of expertise needed to cover all marketing fields effectively. This is where a dedicated agency partner can greatly assist what you do, even if you already have an in-house marketing team.


Illustration of a marketing agency having an online meeting

A full-service media production and marketing agency offers a more integrated and complete solution. Agencies like ours at Twisted Truth Media provide a wide array of services under one roof, including regular content shoots, social media management, website maintenance, creative and marketing strategy, graphic design, and more. With an agency, you benefit from a cohesive team that handles everything across your full marketing and media suite. This approach ensures that all aspects of your marketing are professionally executed and aligned with your overall strategy at a high level. Additionally, agencies offer flexibility for project needs and timelines, meeting an array of different deadlines and adapting to various requirements as they arise.


Illustration of marketing practices

For businesses seeking a comprehensive marketing solution, Twisted Truth Media delivers expert services across all these areas in our full-service marketing approach and packages. As part of these packages, our team of integrated specialists spans the full media and marketing mix, for less than the cost of an in-house marketer,  providing all of the work your brand/business/event needs to get ahead and see the results you want, all while delivering exceptional value.


By partnering with us, you access a full agency team ready to handle all your marketing needs. Visit our full-service marketing page to discover how Twisted Truth Media can enhance your total marketing and media, and contact us to book a free 30-minute no-obligation discovery call. 

Comments


White Background

Contact

info@twistedtruth.com.au
+61 491 160 428

Location

Level 1, 53 College St, Gladesville NSW 2111

Follow

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok

ABN 53 678 743 667

ACN 678 743 667

© 2024 Twisted Truth Media Pty Ltd

bottom of page